NOLLYWOOD IS HOME
NOLLYWOOD IS HOME
CHALLENGE
SWITCHING THE NARRATIVE
Despite a successful launch in Nigeria, the Netflix platform was seen as a great platform for mostly international content, not necessarily for indigenous "Nollywood" content.
With content partnerships and existing upcoming Netflix titles, how do we position the platform as a hub for Nollywood content.
NOLLYWOOD IS HOME
SOLUTION
NOLLYWOOD IS HOME
We told the story of a homecoming the Nigerian way.
Using a multitude of Nolly stars/talents, showcasing our culture and lifestyle, we journeyed home from various parts of the country to a destination "Home" the national arts theatre (The home of Arts & Culture)
APPROACH
TAKE PEOPLE HOME
Our Campaign tapped into our insight and served up a metaphor between the Nigerian truth of going home and the fact that Nollywood titles are now home on Netflix.Over 400K Campaign TVC Views
within the first week of its release
Over 1.6M Views
Driven by influencer engagement (paid engagement)
44% Followers Growth
On Netflix Naija’s Instagram page during the campaign period (less than 3 months)
General Positive Sentiments
Around the aesthetic quality of the content, the sense of pride evoked by the creative storytelling