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KING OF FOOTBALL SEASON 3

KING OF FOOTBALL SEASON 3
  • BUDWEISER
  • Tapping into a key passion point of our TA, football, we created a show that resonated with them.

Budweiser created a show that was so exciting, that football fans couldn't ignore.

CHALLENGE

REDIFINING THE FOOTBALL EXPERIENCE

After getting the coveted sponsorship of being the official beer of the EPL & La Liga, Budweiser realized that there was a need to cut through the clutter and offer the TAs a unique Budweiser-curated football experience.

GALLERY
SOLUTION

KINGS TO WATCH

Prior to the start of the new season, we introduced some tactical initiaves to help boost audience engagement.

We introduced “Kings to Watch”, a running fantasy league that featured the Kings of Football hosts: Jimmie and Ozo, in-stream games that occurred during the show itself, where the audience got the chance to win prizes in real time; to the 5-aside face-off between the two hosts, where the audience were able to win tickets to watch live, by engaging with the show on the digital space.

Play ReelPlay Reel
APPROACH

YOU ARE KEY

We focused on making the audience the center of attention, making them feel special, playing a key role in the successful production of the show.