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  • ORIJIN
  • Nigerians shy away from the hard truth, thus we had to make them face reality

TALK TO NAIJA

In celebration of Nigeria's independence, we gathered a number of Nigerians and gave them the opportunity to speak their minds.

CHALLENGE

SAYING SOMETHING MEANINGFUL

How do you say something impactful with Nigeria's independence in a country noted for apathy towards social issues.

TALK TO NAIJA

TALK TO NAIJA
TALK TO NAIJA
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SOLUTION

TALK TO NAIJA

We gathered over 20 strangers from various walks of life, put them in front of the camera unprepared and posed the question "If Nigeria was a person standing right in front of you now, what would you say to her?"

APPROACH

A NEED TO VENT

Nigerians needed to vent. During the Independence day celebrations, people and brands alike shy away from hard truths, so this time, we thought to provide people with an opportunity to say what is really on their mind.
RESULTS

KEY IMPACT

The campaign sparked extensive conversations across the country and was soon supplanted by National discourse hashtags like #sorosoke which means "speak up" which preceeded the End-Sars movement to combat police brutality, a conversation which strarted during the independence day celebration