SMOOTH KINGS REMIX 2
- BUDWEISER
- We built a huge engaging music brand asset that took Budweiser to greater heights.
CHALLENGE
REACHING NEW HEIGHTS
In 2021, Budweiser created what became arguably the most successful digital music show in Nigeria:
the first season of the Smooth Kings Remix show which reset the cultural zeitgeist. It brought 20 of the biggest Nigerian artists who put their twist on 10 of the biggest Nigerian classics.
But, with a new season on the horizon, the question became… How can Budweiser take Smooth Kings Remix 2 to even greater heights?
SOLUTION
SMOOTH KING REMIX 2
For the second season of the show, two new hosts were signed on; Vee who performed on the previous season of Smooth Kings Remix, and showed the viewers the heights upcoming artists can reach with a platform that pairs them with an established star & Nigeria’s premier OAP: Dada Boy Ehis, who is highly regarded as a connoisseur of music and the brilliance of Afrobeats.
With these two as the faces of the new Smooth Kings Remix season, alongside popular acts like Victony, Skiibii, Teni and Yemi Alade, Budweiser was able to remind Nigerians that they are at the very heart of authentic Nigerian sounds.
APPROACH
THE KNOWN FACTOR
We brought on board known names in the industry, making them hosts of the show and connoiseurs of the brilliance of Afrobeats, ensuring this season two was more entertaining while connecting with the audience, hosting twitter space, radio shows and having top music acts in the country touch base with our audience.