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  • SMIRNOFF
  • We facilitated the largest gathering of rascals in one location

HOTEL SMIRNOFF: NKA 2.0

HOTEL SMIRNOFF: NKA 2.0

Smirnoff Vodka wanted to build up on the momentum they generated from the first Smirnoff NKA 1.0. The task was to create an experience that not only lived up to the expectation of the first one but also reinforced Smirnoff Vodka as the category leader.

CHALLENGE

AMP IT UP

Seeing as the Smirnoff brand is one that is loves to subvert the norm;

How do we NKA presented another opportunity to express this behaviour in the way we displayed different materials across platforms.
Play ReelPlay Reel
SOLUTION

HOTEL SMIRNOFF

Using visual, auditory and audio visual materials, we crafted a campaign that succesfully combined the brand essence of infamy with the experiential idea of Hotel Smirnoff to create a truly immersive experience.

APPROACH

SUBVERT THE NORM

Still working off the big idea; we used a chase effect to give a feeling of urgency and mystsery. This was expressed across radio, OOH and digital.
Over 32,000,000
Unique Reach
Over 101,000,000
Impressions
8,700,000
Video Views
10,000,000+
Engagement
Over 11,000
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